Proof of Performance Without Limits™

Jim first applied his 3-Step Plan for Performance Without Limits™  to his personal life.  At age 28, Jim set a decade-by-decade plan for his life so he would become President of a major ad agency by 50.  Two months short of turning 50, Jim was appointed President of Leo Burnett Detroit, a 300+ person global ad agency operating in over 25 countries.

Jim achieved these accomplishments with his personal process of success and growth, "Performance Without Limits™" attitude and a disciplined planning process of Set the Plan, Work the Plan, Live the Plan™.



Without Limits™


Columbia University, New York, NY

Executive Leadership - McCann-Erickson Leadership Development Program

Keller Graduate School of Management

MBA in Marketing

Brooks Institute

BA, Photography - Advertising




Performance Without Limits™

Jim Moore --  T248.982.4600  --


Technology Start-ups

  • Primary:  MarTech, eCommerce and IoT
  • Secondary:  GreenTech, EdTech and HealthTech

 Leading Edge FinTech

  • Cryptocurrency investment
  • Pursuing ICO's and Blockchain applications

Cerberus Capital Management

President, 2009 - 2012

  • Created a data-rich web platform using incentives,online education, CRM and data analytics to identify and create a relationship with users and visitors.

Leo Burnett Detroit

President, 2004-2008

  • Led a 300 person global marketing organization with $65 million in annual revenues focused on brand positioning and strategy; development of digital, print,TV, promotions, product placement, and entertainment.

FCB New York and Detroit

EVP, Managing Director, 1994-2003

  • Provided day-to-day management of the two major offices of a top ten global ad agency with specific account management of Compaq Computer, HP and Jeep.

McCann-Erickson Zurich, Hong  Kong, Detroit, Sao Paulo
SVP, Regional  Director from SE AE

McCann-Erickson is a leading global ad agency.  Responsible for managing regional networks leading brand launch and brand development across borders.

Appleseed Ventures

Managing Partner, 2016 - Present

  • Investments in new technology
  • Business Performance advisory

Outdoor Roadmap

Founder and President,  2012 - 2016

  • Created an eCommerce/eLearning company that scaled from an idea to a to Private Equity sale.


Co-Founder, CEO

  • Created a B2B social commerce site


Founder, CEO

  • Created a media barter company to capitalize on the bloated inventories of the recession


Owner and Investor

Developed, as an investor and partner, the PRstore concept, a network of storefront small business agencies with rapid growth to 40 locations nationwide.


Co-Founder and CEO

  • Established Bcom, a B2B agency concept.  Acquired $10 million in start-up funding.  Concept developed by Pegasus Capital as Gyro.