Early Stage Advisory and Investment Firm

Applying Performance Without Limits™ to investing decisions in new technology start-ups and helping new and growing companies create a disciplined process for achieving their desired KPI's.

Based in Asheville, NC, but traveling to San Francisco, Detroit and New York regularly to pursue deal flow and provide advisory services.

Jim Moore --  T248.982.4600  --  jim@AppleseedVentures.biz



Jim is a widely talented and experenced manager of the most complex, intense situations that can arise. The bigger and more global the account, the more more pressurized the environment, the more Jim is able to cut through the distractions and get the right pieces in place to solve the most critical issues and move forward effectively.

Trip Foster, Outdoor Roadmap

Jim's  clarity of judgment, command of the digital landscape and desire to roll up his sleeves make him a rare breed in today's environment. His hands-on leadership style set the example of how to behave productively, efficiently and with integrity.

Angel Investing, Tech Start-up

Jim has led and built businesses around the world, working in automotive, technology, fast food, travel and hard goods while at Leo Burnett, McCann-Erickson and FCB. 

  • Established Jeep as a Worldwide brand with expansion into 52 countries.
  • Expanded General Motors and McCann-Erickson into Central/Eastern Europe and Russia when the Berlin Wall came down.
  • Opened the first McCann-Erickson office in China and launched Opel in China, SE Asia and Taiwan.
  • Integrated the Chevrolet brand throughout South America through use of World Cup Soccer.

Jim has lived and worked in Europe, Asia, North and South America. Jim has traveled to over 78 countries.

Performance Without Limits™ 

Jim is an active Angel Investor in Silicon Valley and Asheville area start-ups. Jim pursues investments in start-ups based on his experience of creating a digital eLearning company that he scaled from idea to a private equity sale.

Angel Investor

  • Technology based start-ups.
  • Focused on leading edge technology, i.e., Blockchain, IoT, etc.

Early Stage Business Advisor

  • Performance Without Limits™ planning
  • Mature Industries:  Planning, marketing and re-engineering
  • Start-ups:  Business formation, setting objectives and pivots.


  • Created five new enterprises
  • Three successful exits

Jim has been a fixer of business organizations and brand positions while leading New York, Detroit and Los Angeles operations for Interpublic and Omnicom entities and in the process saved over $150 million of business.

  • Spearheaded integrated global campaign and new structure for Compaq Computer in 80 countries enabling the company to capitalize on the tech shakeout occurring post-9/11.
  • Re-engineered Leo Burnett Detroit while President, from a traditional agency to an idea factory using digital, experiential, print and TV.
  • Increased Cadillac global sales by 9.6% while at Leo Burnett through a strategic shift of focusing on performance with the Led Zepplin based "Breakthrough" campaign.



Without Limits™


SCALING Business

Performance Without Limits™

FIXING Business

Performance Without Limits™

Pat Palmer, Leo Burnett

Jim provided solid, inspired leadership, clarity of vision, strong communication, stabilizing a chaotic environment. He's an honest, couragous man unafraid to make tough decisions and stand accountable.